In today's time, it has become a big problem for advertisers to attract the attention of consumers.  This is because many voices in the market try to grab their attention simultaneously and it is obvious that not every voice can succeed in this task.  Also, in the absence of interesting and memorable marketing, it has become very easy for consumers to forget any message.  In such a situation, there is a trend that can help the business to reach its potential customers.  This is the trend of experimental marketing.  Know what this trend is and how businesses can use it.

•Customer engagement is its ultimate goal

As the name suggests, experiential  marketing is completely related to experience.  Hands on approach is preferred over traditional marketing.  It is a way of marketing in which consumers are actively engaged by inviting them to use the product or service.  You may be surprised to learn that this trend is not new, but it was started in 1886 by John Panburton when he started distributing samples of a sweet drink he had invented.  This drink later became famous by the name of Coca Cola.

•How is experiential marketing so effective

The biggest reason for experiential marketing to be effective is that it raises  consumer confidence in your brand.  When it comes to important transactions, the customers themselves give it priority on a large scale.  For example, no matter how much you like a car on TV, chances are you still won't buy it without a test drive.  It is clear from this example that in this case, the customers themselves come forward and experience the product.  Since they have tried it themselves, they have a good knowledge about the product.  This allows customers to make a connection with the product that they cannot make in any other way.  In such a situation, they decide to buy it based on their experience.


Thanks for Reading