So far, Amazon, Alibaba, JD.com, V, Walmart continue to dominate the e-commerce sector all over the world.  But in the coming time, it can be challenged by Instagram.  It has one billion users all over the world.  In such a situation, the company is now trying to move forward in the field of e-commerce.  Facebook currently owns this photo and video sharing app.  The emphasis is now on converting it into a sales portal.  Now Instagram is ready to leave the visual aspect of the virtual space.  Instagram has a feature 'Shopable Posts', which allows users to buy products directly from brands' posts.  Recently, Instagram started the pilot program of Direct Sales.  But it was limited to just 20 brands.  Payment in this is done with the help of PayPal technology.  Shortly before this, Google has also announced a redesign of its shopping portal.  In this, users are allowed to purchase directly from the site and are not redirected to the seller's web portal.

 

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